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Highlights from Exaltive Speaker Session at FocusOn Learning 2016- Interactive Videos, Video Analytics: Turning Learner Attention into Engagement
Digitization has changed the face of modern learning industry, be it the academic or corporate learning. Video based learning is a key player in delivering constructive and superior learning experiences across all the digital platforms.
Although there is a lot of buzz about video learning, traditional, single track learning fails to capture the viewer attention. It pushes the viewers into passive mode and achieving learner engagement becomes a challenge. Moreover, there are limitations on the ability to measure learner engagement on these video.
Interactive and Personalized Video based Learning is a new advancement changing the landscape of Learning & Development altogether. FocusOn Learning Conference and Expo is one of the biggest e-learning conferences held in Texas this year, from June 8th to 10th. The conference focus was trends and technologies that are changing the approaches to training. Exaltive conducted a speaker session at the ‘FocusOn Video Program’.
The session shared insights on how an interactive video learning experience gives the power of choice, fosters collaboration, and promotes increased knowledge retention. The session explained how existing or new videos can be enriched with feedback personalization (such as Q&A, branching, quizzes, and surveys) and the factors to consider when onboarding an interactive video program. The major highlight of the session was how analytics driven by interactions, captured using the xAPI, can help measure learner behavior and effectiveness of the program to further fine-tune the overall learning experience.
Around 1200 attendees from across the world attended the conference. The conference proved to be an exceptional platform to all the attendees to witness learning in the connected world with disruptive technologies like mobile, video, and performance support. ‘FocusOn Learning Video program’, focused on the advancements in video technology for enhanced learning and performance. The Expo was again a great opportunity to explore the vendors offering leading learning technologies, tools, products, and services along with the ‘DemoFest’ that featured real world learning projects.
You can view the Exaltive speaker session presentation below. We are happy to help you achieve your new age learning goals; get your own interactive video demo now. Email us at email@example.com
In this digital era, organizations are transforming themselves by implementing newer digital strategies to reach potential customers and accomplish their expectations. A digital customer anticipates ‘The power of choice’ and expects the brands to deliver experiences that are tailored to their requirements and individual behaviors.
And yes, ‘Loyalty programs’ are a key for winning digital customers across multiple channels. It also helps to build a strong customer-brand connect, retain customers and get repeated buyers. According to a recent Customer Loyalty Statistics, 76% of Americans think that loyalty programs are part of their relationships with brands, the number says it all!
Making your Loyalty programs a fun experience
In the journey towards customer success, effective customer communication is an integral component of the brand that drives success. Communication channels have evolved over the years and lately, video has pushed the conversions higher for a broader, fast paced, digital transformation. 70% of marketers state that video converts better than any other medium. It permeates across vast majority of business needs, sectors and communication channels and just imagine this video being Personalized and Interactive. Wow! This is something that would amaze your viewers and they will fall in love with your brand.
Ensuring the success of your brand loyalty programs with Personalized Interactive Video
Wondering how personalized interactive video can add a value to your Loyalty Programs?
Offer personalized/tailored promotions- People are intended to draw things that are customized to them. A smart video can combine the information you have on record for your customers and personalize the video for each of them. With this dynamic personalization feature, you can actually tailor your promotional messages based on the demographic characteristics, buying habits, etc.
Better engagement with video- Interactive video is a fun way to engage your customers. Consider a scenario where a base video is playing having interactivity options, where certain viewer inputs are required to be filled. Based on these inputs and the reward points available, you can play a complementary product video for each customer. Isn’t that amazing?
Let your customers’ select their own path- Do not push your offers and brand messages to viewers. Help them deal with the information overload by giving them a power to select. Adding Interactive elements in the video allows viewers to engage with the video and make their own selections.
Modify based on the analytics– Leverage the power of video analytics to get insights on how your current program is performing. Continue with this strategy if you are getting expected results and you can always revise the programs based on your customer’s behavior and feedback.
Capturing mobile customers– Cisco forecasts, mobile video will represent 69% of mobile traffic by 2018. Personalized Video on mobile creates an amazing viewing experience for buyers and they can redeem their rewards directly on phone.
Saving money to reinvest– The money you will save in printing and distribution of cards can be reinvested in other promotional marketing activities
The more you know about your customers, the more personalized offers you can send to them, which is exactly what the customer needs for an exceptional experience. In addition, a video is the best digital channel to capture user attention and deliver brand messages more effectively.
So what are you waiting for? It is time to shake hands with this new generation video technology. Make your own personalized video today. Sign up for a free demo now!
The eLearning Guild recently announced an exciting new way to share and learn – The Learning Exchange. The Learning Exchange encourages Guild members to learn from each other based on their experiences. The Exchange is based on the concept of video based learning. One can share/upload videos for others to learn from. It also enables members to collaborate amongst themselves on various topics.
As I write this, YouTube videos are being viewed over four billion times every day. Add to that, numerous other sources of videos, and it is not hard to notice the explosion of videos all around. Whether you want to entertain yourself, or learn something quickly, or check out a product, or watch a piece of news, the preferred medium is videos.