Exaltive – An Interactive Video Platform
There is no doubt of the fact that everyone likes watching videos. Videos comprise a good portion of the media in markets like online education, corporate training and internal communication. They also play an important role in fields like news, entertainment, TV, advertisements and so on. However, most of the videos that are published today are just plain ‘videos’ – scenes with sound.
To create a lively and engaging video experience, you’ll have to incorporate the right kind of interactivity in it.
Interactive videos are engaging and immersive and hence have the power to turn passive content into an active experience for viewers. It is observed that interactive videos when compared with traditional videos fetch a larger number of views due to its innovative style of storytelling.
This is evident in various video ads that we come across on channels like YouTube, which have interactive elements like annotations, overlays etc. used creatively to capture viewer attention. Emphasizing on the importance of video interactivity, a research report noted that interactive video ad impressions displayed a 77% increase year-on-year, making it one of the popular mediums for customer engagement.
With so much of demand and potential for interactive videos in the market, it would only make sense to introduce a platform that can effortlessly convert conventional videos into an engaging user experience. Enter Exaltive – An Interactive Video Platform from Harbinger. Using Exaltive, businesses and educators can create rich interactive video that engages their viewers on any device. It helps you create a visual impact through your videos by infusing rich interactivity and influencing viewer behavior like never before. Sounds interesting, doesn’t it? We are sure it does and that’s why we are excited about this platform which allows you to configure videos, add interactivities and personalize them as per your viewer’s needs using an editor.
Hope you have fun making videos interactive and personalized with Exaltive as much as we did creating it for you!